Смерть или будущее SEO (англ.)
It’s good to see a post from Mani Karthikon Search Engine Land following an article published in SiliconIndia saying that SEO is one of the skillsets that will no more get you job.
I first disagree, and then agree with what Silicon India publishes. Similarly, I first agree, and then I disagree with what Mani puts his opinion forward. I have published my opinion on the comment section of Search Engine Land, and I also feel that I need to extend this discussion further. Hence, I decided to publish a full post on my blog.
Mobile Is Killing SEO: There is growing trend in mobile usage. The users’ search pattern is getting different. Mobile users are mostly logged in, and keep chatting, checking mails, updating on FB, and tweeting throughout the day. Well, they are socially engaged. It’s true. What perplexes me is how ‘we’ ensure that a particular keyword ranks if users on mobile devices are logged in? Google under SSL/HTTPS frequently tends to show personalized results. A few days back, Google has come up new content recommendation for mobile users.
Image Courtesy: mobileresponsivewebsite.com
Social Media Is Killing SEO: The traditional algorithm of Google and its search results are primarily based on ‘Links’ from authority domains. This has been manipulated for a decade. Going social, and considering number of likes, re-tweets, +1d in G plus, users’ ratings and reviews, etc. look more prominent as valid social references of a quality site or post, for such site/post represents the quality content that creates utility for both socially and commercially engaged users.
|Image courtesy:alphaspirit /Shutterstock|
Technology Is Killing SEO: Regardless of technology you use to develop your website, almost all of them have a library of various SEO plugins that address SEO technical issues within no minute. PHP, .NET, WordPress, IBM Web Sphere, and Magento have excellent SEO plug ins, modules, and extensions that address the complex SEO issues of a CMS based website/portal.
For example, if yours is an ecommerce site built on Magento, buy or download free versions of SEO extensions, and install them to address SEO issues related to domain canonicalization, duplicate pages, URL pattern, handling dynamic URL parameters, Robots.Txt, Header Tags, Site Maps, etc.
Google Is Killing SEO: Panda, Penguin, and Zebra, hopefully some more animals to bring in at Google zoo to drive SEO out of its reach! The logic seems simple -Quality, Quality, and Quality! Quality comes from users, and users are socially engaged via multiple devices. Yes, the search engine is taking a paradigm shift from showing automated algorithmic results to incorporating social KPIs which are indeed more semantic and realistic.
|Image courtesy: Webimize.net|
User Is Killing SEO: SEO is dying because we are going more social, and Google is going where trends are moving towards. Practically speaking, the trends are upward, as growing number of mobile users is increasing by leaps and bounds, minutes by minutes, hour by hour, and day by day. Social media usage is growing at phenomenal rate. Users’ search pattern, their needs, their queries, their privacy, and their expectations are changing.
End of the Tunnel? The death of SEO never means that no new life is born. We need to be reborn with new set of skills. We need to upgrade skills in a new transitioning digital economy. Remember, the ‘search intent’ of human beings can never be lost. As long as there is search intent, search engines continue to add value. It’s just that we need to explore ourselves to fit in a new digital ecosystem.
|Image Courtesy: Doodle Lounge|
Is SEO Dying? Yes, It Is! — A Responsive Blog.