It allows buildings to move, transform and even communicate! A new advertising phenomenon is taking the world by storm. 3d Projection Mapping allows marketers and advertisers to create surreal landscapes by projecting images on objects. As you watch these videos, notice how much buzz is created as people record and take photos of the event via their mobile phone. For those of you who are not familiar with the term or marketing technique,

“Video Projection Mapping is an exciting new projection technique that can turn almost any surface into a dynamic video display. Specialized software is used to warp and mask the projected image to make it fit perfectly on irregularly shaped screens. When done right, the end result is a dynamic projection installation that transcends ordinary video projection. The goal of this site is to compile examples of impressive uses of video mapping techniques.” — videomapping.tumblr.com

H&M Amsterdam Store Launch

On 22, 23 & 24 November 2010, H&M brought their flagship store in Amsterdam to live with a 3D projection mapping on the historic building. For over 3 minutes, guests and a gathered crowd enjoyed a surreal fairytale of light and magical effects. A red ribbon, wrapped around the building, untangles and transformed the building into a colorful dollhouse where nothing is what it seems.

Agency: Muse Amsterdam (www.muse.nl)

Production: MrBeam, Mickey Did It, BeamSystems.

Battle of Branchage

Battle of Branchage.

Architectural Projection Mapping @ Branchage Film Festival 2009

Kraft Work

Architectural projection Mapping @ Autostadt, Wolfsburg 2010

BMW JOY 3D: Asia’s 1st Interactive 3D Building Projection

Watch as we transform busy office buildings in Singapore from a symbol of work, into a symbol of Joy.

Witness Joy coming alive at Suntec City, Towers 2 & 3.

Hirzberger Events – Digital Wallpaper

Public space art installation using geometry mapping techniques.

During my internship at Strukt in Vienna I had a lot of fun creating these projections together with Thomas Hitthaler and Robi Hammerle. The installation is located at Bureau Hirzberger in Vienna. The idea was to use the geometry and the paint of the wall to generate visuals fitting to it. My results were coloured stripes, and a pacman visualisation. The geometry mapping and the programming of the visualisations were realized in VVVV. The setup exists of two projectors, a pc and a timer to switch the projectors and the computer on and of.

  • VVVV-Programming: Julian Köhn, Thomas Hitthaler, Robi Hammerle
  • Project Management: Gregor Hofbauer
  • Equipment Support: Klaus Spitzbart / Concept Solutions
  • Music: PNAU – Baby (Breakbot Remix)

ENVISION : Step into the sensory box

ENVISION : Step into the sensory box. Sous ce nom se cache l’expérience immersive offerte par ALCATEL-LUCENT

December 13, 2010 by Ryan Lum

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