10 Best Free Digital Marketing Certifications and Courses for 2017 – 2018
1) Introduction to Digital Marketing with Google’s Digital Garage Certificate of online Proficiency
This is the introductory course to Digital Marketing and is relevant for beginners who may want to understand the basics of the Digital Marketing eco-system before deep diving into each topic. Offered in bite-sized modules, the person needs to unlock 23 badges to win a certificate. Each badge pertains to 1 topic (among SEO, SEM, display, search, email, etc.) and covers the entire gamut of online marketing. The ones who already know about these terminologies or are taking the other courses mentioned in this list can choose to skip this course.
Duration: 6.5 hrs
2) Go Inbound! with Hubspot Inbound Marketing Certification
This is one of the best courses in the list, a must have for any marketer. Focussed on a powerful concept of pull marketing to attract potential customers to your website, this course beautifully interlinks all aspects of content, digital and sales focussed marketing. The 4.5 hr ride of this course leaves you intellectually stimulated and with a great sense of achievement and purpose.
Duration: 4.5 hrs
3) Email marketing with Hubspot Email Marketing Certification
With the customers now having the right to opt-out of mails, a carefully crafted email strategy is imperative if marketers need to leverage the most personal medium to target their audience. This certification highlights the how lifecycle marketing, segmentation, email design, deliverability, analytics, and optimization all coexist to create an email marketing strategy that grows your business. Though this is relatively a new course by Hubspot, it inculcates the comprehensiveness and immediate applicability that Hubspot courses are famous for. Go for it!
Duration: 3.5 hrs
You may also be interested in checking out The 9 Best Content Marketing Online Courses for 2017
4) Web/eCommerce/Mobile Analytics withGoogle’s Analytics Academy
Working on a lot of content but not sure whether it is reaching your desired audience? Have a ecommerce website/mobile app and you want to optimize your operations for a greater ROI? This certification from Google will give you that Eureka moment! This video-format course is structured across 4 different modules: Digital Analytics Fundamentals, Google Analytics Platform Principles, Ecommerce Analytics and Mobile App Analytics Fundamentals. My only suggestion – Practice as you learn.
Duration: 4.5 hrs
5 & 6) Search Engine Marketing with Google, Bing and Moz
a. Search Engine Advertising with Google’s Adwords Certification and Bing Ads Accreditation Exam
Have a website but not receiving enough relevant traffic? Want to understand the best way to post your ad on Display, Video and Mobile platforms? You are an eCommerce firm and want to leverage search engines for driving traffic to your product? The following 2 courses will help you understand all about Search Engine Advertising:
- Google Adwords Fundamentals – Link
Take up this globally recognized certification from Google – Google Adwords Fundamentals. Covered across 7 different modules, you need to clear the Adwords Fundamentals exam and one of other 6 (Search, Display, Video, Shopping and Mobile Advertising) to get certified. There are also separate exams and certifications for latter 6 in case you want to clear all. Unfortunately, unlike the Google Analytics course, this is not a video format based course and so it calls for a stronger will power to ensure completion!
- Bing Ads Accreditation Exam – Link
It is without doubt that Google is the most popular search engines in the world. However, with Bing now being bundled with Microsoft products like Office and Xbox, and also being the search engine for Apple’s Siri and Amazon assistant devices, Bing’s share is expected to grow. Those of you who are considering optimizing your future campaigns according to Bing’s ranking factors, can take up this Bing Ads exam. Study guide for this also not a video format but a 109 pager study guide.
b. Search Engine Optimization with Study Guides from Google and Moz
Who wouldn’t want to reach out to their audience when the audience are indeed looking out for them and that too for ‘free’? This is where optimizing the website to search engines is important. Unlike the Google Analytics and Adwords certification, Google does not offer any certification for SEO (may be because of the volatility of SEO algorithms). However, below are some of the guides and courses, that can help you get started:
- The Beginner’s Guide to SEO by Moz – Link
- SEO Starter Guide by Google – Link
- SEO Training Course by Moz – Link (Video Format. Duration 1 hr)
- You may also check out Best SEO Courses here
Editor’s Note : You may also want to know more about the The Top 10 Skill Based Coursera Courses for growth in 2017 – 2018
7) Social Media Marketing with Facebook, Twitter and LinkedIn
Each social media channel serves a different purpose and it is important to know the nuances of each to be able to better plan your campaigns to increase brand awareness and drive engagement.
a. Facebook Blueprint Certification – Link
Offered in 86 modules, this course covers best practices for campaign planning and optimization using Facebook’s family of apps and services including Instagram. Note that while all the courses can be accessed for free, you need to pay and schedule an exam if you want to get an officially recognized certificate from Facebook.
b. Twitter Flight School Certification – Link
Offered in 10 15 min bite sized modules, twitter flight school offers tailored content across different agency roles and functions, including senior leadership (for personal branding), account planning (to incorporate Twitter in media plan to influence key decision makers) and campaign management (to launch and optimize paid campaigns to drive business results)
c. LinkedIn Marketing Solutions – Link
LinkedIn doesn’t offer any designed courses, but the content on LMS website can help you understand various ways through which LinkedIn can help market content to targeted set of audience through LinkedIn Sponsored content, Sponsored Inmail, dynamic ads, display ads and text ads. Each of these 5 sections consists of an overview guide, case studies, data sheets, additional resources.
8) Content Marketing with Hubspot Content Marketing Certification
It is said that ‘Content is the King’. If the right content is not in place, the entire Digital marketing strategy will go for a toss. Just like the other Hubspot courses, this Content Marketing certification comprehensively covers various facets of content marketing strategy including the power of storytelling, sourcing of ideas, content creation framework, content repurposing, content promotion and repositioning, and finally analysing and optimizing.
Duration: 3.5 hrs
Editor’s Note : You may like to hear about the 7 Best Affiliate Marketing Online Courses for 2017
9) Video Marketing with You Tube Certification
Video is becoming a preferred content medium and so it is important to have a well-defined video content strategy. This certification from You Tube, across 29 modules, incorporates channel growth best practices, platform strategies, and channel development techniques to help find success on YouTube and beyond. Do check out the eligibility and the relevant certification track to make the most out of this course.
10) Digital Marketing for Sales Professionals withHubspot Inbound Sales Certification and Hootsuite Social Selling Course
a. Hubspot Inbound Sales Certification – Link (Duration 3.5 hrs)
Another important paradigm shift that is being observed is the shift from outbound sales methodologies like Cold Calling, to Inbound Methodologies. Imagine, leads coming to you! This Hubspot’s course will helps you identify potential buyers, develop outreach strategies and build personalized presentations so that you can better advise today’s empowered buyer.
The world of Digital is not just restricted to marketing communications. It has started to change the way relationships are formed and hence sales professionals need to adapt quickly to leverage social media to drive better qualified leads and increase deal sizes. Hootsuite’s course on Social Selling focusses exactly on that and consists of 3 main components – establishing a professional social media presence, researching and planning your social selling activities, and prospecting and engaging on social media.
c. LinkedIn Social Selling Index – Link
Though this is not a course or a certification, however, LinkedIn provides a convenient tool to measure your social selling efforts. The score can be used to gauge improvements over time.
Bonus : 7 Best Free Skill Based Courses and Training Websites
We searched through the internet and came up with this fantastic source of the best freely available online courses and training on a variety of websites including TedEd, Khan Academy, Skillshare, udemy and more. Check out Best Free Skill Based Online Courses and Training Websites
Bonus : Best Online Courses and Certifications
Along with all these free certifications, if you want to try and develop in depth expertise in a variety of skills, you may want to check out mentioned paid training programs –
Content Marketing is gaining prominence because a lot of people are simply getting tired of traditional formats of advertising. An important skill to add for a content writer, these courses are worth checking out. Specially recommended for those who have a flair for writing and want to figure out ways to do a work from home job by writing for clients all over the world.
Has Instagram taken the world by storm or what? What was a small niche little app until sometime back has today practically left Snapchat behind and is considered next only to facebook in terms of popularity. These courses are tailor made for social media marketers. While facebook ruled the scene for a long while, Instagram is where the focus is shifting now.
Earn Money Online. These courses really help you do that. Check them out to know what we are talking about. Along with these courses on Affiliate Marketing, it will also be a good idea to have a look at Best Amazon Affiliate Marketing Courses and Best ClickBank Affiliate Marketing Courses. Choosing any of these courses will help you figure out how you can use the power of the internet to target consumers and customers all over the world by selling products listed on various sites all over the web. Believe it or not, people are presently earning up to 6 figure and 7 figure incomes by just investing their time and resource in Affiliate Marketing.
There is no need anymore to physically travel across the globe looking for the best education when that education is available right on your computer screen. Coursera has tied up with reputed universities globally and we’ve identified some of the best courses available on the platform.
This is specially for ones based in Asia (India, Dubai, Singapore and more). If there’s one great online training program for digital marketing, then this is it.
Oh where do we even begin. If there’s one hot career option right now, then this is it. Get a piece of the pie before its too late.
Facebook advertising at its very best. Learn advanced methodologies of running facebook ads. Don’t stay stuck with basic knowledge on the subject. Don’t waste any money on campaigns that aren’t working, don’t run unnecessary campaigns and learn to optimise your ad sets and ad campaigns.
Growth Hacking is the super field which encompasses all aspects of digital marketing and makes you an expert at using them most efficiently to drive more clicks, users, sales and profits. It’s all about scaling up and scaling up fast. We’ve curated the best courses on the subject and think you will find what you are looking for.
So you run an e commerce store based on Shopify but don’t exactly know how to increase revenue? This one’s tailor made for you.
A not so new, but emerging field that creates superstars for the workplace. Project Management it is for all you strategic minds out there.
Along with the rise of all things digital, there is also growing need for cyber security specialists. These courses will help you understand the nuances of online security and build a skill based career in the same. Do have a look to see if this helps you in some way.
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